When you first start out as an entrepreneur, choosing to double your home's function as a storefront or office space is an incredible way to save money on startup expenses. However, the average home does not boast the same qualities as customers would expect to see when they are looking for a business, which could pose a problem. When you advertise where customers can find you, you will most likely just offer up your address without explaining to people that this is a home as well. In order to differentiate the business from your home, you have to get a little creative with what you implement at your property.
Highly Visible Roadway Signs
A customer should be able to drive by your home and know immediately that they are in the right place. Therefore, it is a good idea to situate a noticeable sign on your property that will inform customers of this fact. This should be situated either right before or near the driveway that leads to your home, should visibly offer the name of your business and telephone number, and perhaps, should boast an arrow pointing in the direction of your at home business. Consider installing spotlights to keep the sign continuously noticeable even after the sun goes down as well.
Electric Light Up Business Signs
If there is one type of signage that customers will automatically associate with business operations it is the electric sign that is often placed in a window or on the front door of a business. When you want to ensure that a potential client knows that your home is also a business, the right electric signs can make it happen with seamless effort. This can be as simple as an open or closed sign or something more elaborate and large. Regardless, when a customer sees your sign, they will know without a doubt that they have found a business setting, in spite of just an ordinary looking residence. Electric business signs can offer bold neon colors to capture attention of people passing by, but they can also be low key, with bright lights and a message to coincide with what the business offers.
While using your home as a business or storefront is a great way to save money, without the right implementations, your customers my never be able to find your location. Make sure you are using the right signage and techniques to keep the public informed about finding your company or service.
Share26 December 2014
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